Empowering Bold
Consumer Space Disruptors

We empower bold visionaries to revolutionize the consumer realm.

What we believe in

Revolutionary breakthroughs require
more than just capital

We recognize that reshaping the consumer landscape requires more than just intelligent investment. It demands a blend of expertise, data-driven experience, and pioneering go-to-market strategies. With Gruhas and Collective's combined strength, we are the ultimate allies for founders on this journey.

Our Portfolio

Disruptors we have backed so far

Why us

Smarter than smart capital

Strategic capital embodies purposeful investment coupled with specialized domain expertise. However, category-defining businesses often require more than this. They necessitate a collaborative partner who can engage deeply, providing strategic and tactical guidance to optimize go-to-market efforts.

Domain Expertise

Proficiency in crafting and scaling consumer brands with a digital-first approach.

Credibility Cultivation

Unmatched access and capability in navigating the attention economy, ensuring the brand attracts widespread recognition at record speed.

Unique GTM Capabilities

Robust power of 360-degree marketing capabilities, primed to elevate your entire CMO office.